Pharmgate Animal Health partners with farmers and veterinarians on animal wellness. Their innovative products have been helping improve animals’ lives over the past 12 years. With products sold directly and through a network of distributors, Pharmgate has expanded globally to include 4 manufacturing sites, 4 R&D sites and customers on nearly every continent.
Even with increasing product adoption, a strong pipeline of new products and good financial stability, the Pharmgate leadership team knew they could do better. Pharmgate Director Martin Gray, along with CFO Peter Criddle, were determined to change the game on improving visibility into their company’s performance.
After the first call with Nowsight, Peter and Martin knew they’d found a truly innovative solution which blended exceptional entrepreneurial execution with robust software technology. Not only did CEO Michael Schader and the Nowsight team have the ability to connect all of Pharmgate’s systems together, the combination of BI (Business Intelligence) and AI (Artificial Intelligence) was going to deliver insights the team didn’t think was possible.
Initially, the Pharmgate executive team, sales managers, and sales teams were looking for real-time information about the performance of territories, accounts, market segments, and distributors. This would enable them to make proactive decisions to grow revenue and profitability at a faster rate. It also required combining information stored in multiple different databases, applications and even spreadsheets.